At Conscious Collective, we are experts in stimulating reflection to define, develop, and accelerate meaningful ideas into reality.

We help startups, cultural institutions, brands, and today’s leaders achieve their goals through a deep understanding of their Purpose, Mission, Vision, and Values.

With a commitment to ethics, strategy, and creativity, we use a human-centered approach to elevate their branding, reputation, and communication strategies.

_ Name

Conscious

By using a thorough approach, we become more aware of our thoughts, surroundings, and actions, focusing on understanding people’s needs and experiences.

Collective

We are a versatile and flexible group of professionals that evolves to meet clients’ changing needs in our dynamic society.

_ Approach

WHAT WE SEE

in the last few years we have moved from

Resource-driven

innovations originate from an organization’s existing infrastructure or partnerships to expand or transform the business model.

Customer-driven

innovations are based on customer needs, facilitated access, or increased convenience.

2010

User-Centered

 

2017

Human-Centered

 

2010

User-Centered

 

WHAT WE THINK

Customer buys, User interacts, Human encompasses both.

WHAT WE DO

We utilize Strategic Design and Human Centered Design as our core tools to prioritize people’s needs and experiences, fostering more impactful and inclusive solutions to your projects.

WHAT WE MEAN BY

Human Centered Design

refers to designing or focusing on solutions, products, or services that prioritize and revolve around the needs, preferences, and experiences of people: your users / customers.

Strategic design

refers to the purposeful integration of creativity and planning to devise innovative solutions and attain specific objectives: your objectives.

_ Services

WHAT IS A BRAND?

A brand is a powerful symbol of trust, quality, and identity that resonates deeply with its audience, inspiring loyalty and admiration while shaping a vision for a better future.

A brand represents a business, product, service, or individual.

Kickoff

Culture.
Purpose.
Values.
User definition.
Sustainability.
Commitment.
Work culture.

Strategy

Audit.
Research & Insight.
Platforms.

Expression

Naming.
Visual identity.
Verbal identity.
Narratives.

Experience Design

Web and App Ux / Ui.
Design & Architecture.
Retail innovation.

Optimization

Objective implementation.
Process optimization.
Operational excellence.
Production process enhancement.
Internal process streamlining.

Implementation

Projects management.
Partners and Suppliers selection and management.

_ Working Method

  1.

Focus

DEFINING
THE WORK

Requirements
and Objectives

  • What needs to be done?
  • What are the requirements?
  • Who is it for?
  • What is to be achieved?
  • What is the deadline?

Team, tasks, responsibilities, limitations and budget, timings

  2.

Proactivity

IMMERSION IN
THE WORK

Reflections
and Proposals

  • Analysis and research
  • Detecting problems
  • Proposing different solutions
  • Looking from different points of view
  • Presentation with proposals

Thinking out of the box!

  3.

Synergy

CO-CREATION
AND SHARING
OF IDEAS

Improvements
and Results

  • Listening and analysing from different points of view
  • Honest assessment
  • Contribute to improve the work
  • Close Solutions

Collaborative work
1 + 1 = 3

  4.

Execution

RESOLUTION

Works and
Deliveries

  • Meticulousness and care
  • Eye for detail
  • Review and improve
  • If you are not proud of the work, it is not delivered

Quality above all else

HOW WE DEAL WITH THE WORK?

_ Values

_ Boldness              _ Flexibility

_ Respect                _ Trust

_ Honesty               _ Passion

_ Principals

  • Willingness to excel
  • Non-conformism
  • No ego
  • Enthusiasm
  • High performance
  • Personal honour
  • Responsibility
  • Willingness to learn
  • Willingness to improve
  • Open dialogue
  • Kind sincerity
  • Enthusiasm
  • Giving your best
  • No frustration
  • Open-mindedness
  • Listening skills
  • Appreciation
  • Reward

We truly belive that Behind every obstacle lies the seed of an equal or even greater opportunity.

_ Mantra

Do small things in a big way. Respect, share, contribute and be grateful every day. Everything is possible, there is always a solution. Perseverance makes us invincible.

_ Institutions we’ve helped

_ Davide Fikera

Conscious Collective is led by Davide Fichera, a strategic design professor at IE University with a demonstrated and established reputation for assisting some of the world’s most influential brands, institutions, and academies, such as Converse, Eastpak, Ecoalf, Museo Thyssen Bornemisza, Guggenheim Museum, NABA Academy, IED Academy, among others.

Throughout his career, Davide has started companies and developed hundreds of design projects, visual campaigns, and strategies. He designed the identity for conscious brands like Ecoalf and is the cofounder of Nina Mûr eyewear, one of the most awarded, recognized, and innovative brands in the eyewear industry.

_ Collective

Dynamic society requires dynamic institutions, this is why dynamic institutions need dynamic partners to achieve their goals.

Driven by this awareness, Davide has reimagined his company as a collaborative studio. Conscious Collective is the evolution of Fikera & Quiche, a multidisciplinary boutique agency founded in 2008.

At Conscious Collective, the true core strength is a multicultural and flexible collective of professionals with a genuinely multidisciplinary and dynamic background.

In history, we have witnessed that genuine richness emerges when we celebrate and foster diversity in all its manifestations.

_ Contact

   hello@byconsciouscollective.com
+34 691 91 28 42